• How to us your own story and photography to create a brand that is true to you

• How to rely on your brand as the driving force between every decision you make in your business; from your ideal client, to your pricing, to the way you market and communicate

• How to communicate with your ideal audience, how to show the value of what you do and how to encourage them to not only book but to keep coming back

• How to effectively communicate via your website and it's design as well as other online communication 

• How to market on and offline via the marketing steps and super handy workflow

• How to approach & create brand partnerships and collaborations and local events as a way to further your reach

• How to design a kick ass client experience that leaves nothing to chance

• How to develop lead magnets and other content which speaks directly to your audience and triggers them to action

• How to develop and implement a long term marketing plan

• How to develop and implement marketing campaigns 

• How to systems parts of your business so you can keep your sanity

• How to set goals, achieve them, and sustain your business and set yourself up for continued growth

Mentoring

Ash will be there to guide you through, no matter where you are at with your business. Whether you are just starting out or have been having a go at your business for 10 years, this mentoring program lays everything out for you by providing thorough feedback, tangible steps & tons of support. 

Small Group

Learning & Content

Learning will be done through a variety of methods. There will be written materials provided, video walk-throughs, group video discussions, private Facebook group discussions, one-on-one discussions as well as assignments to help you implement what you have learned. You will also receive a number of templates and tools you can use for your business. All the written & video learning material will be available to you on the DFP Education platform. Time Commitment: Depending on what we are working on, the time commitment will vary week to week. So somewhere between 4-16 hours per week. 

One-on-One Mentoring

Throughout the 6 months, you will be able to have at least 2 one-on-one video mentoring chats with Ash via Zoom. During these chats, Ash will check in with you to see where you are at, what areas in particular you need further help or encouragement in, have open q&a and anything else you may need more support with.

Group Video Chats

There will be group video calls via zoom (in month 1, in month 3-4, and in month 6), which will allow us to have an open verbal discussion about anything and everything you are learning about. These calls usually last around 2 hours and are recorded for those who cannot attend. The group chat schedule will be decided once we look at where all of the students are from, time zones, etc.  

Additional Support

In addition to support from Ash, Johanna Schoffert will also be there to assist the group. Johanna has an extensive background in websites and SEO and her knowledge is invaluable. She is full of information when it comes to online marketing and has been rocking her business via online methods for years.

This program is for you if:

• you are just starting your business OR have been in business but have yet to reach the success level you want

• you need actionable steps, support, and accountability;

• you are done with just grabbing at bits and pieces of business information that may or may not work for you;

• you are damn determined to have a successful business and are ready to do the work to make it happen;

• you are ready to dig deep into finding what makes you different and learning how to effectively communicate that value to clients

• you don't mind when Ash uses a cuss word here or there because she can't help herself and enjoys saying things like "Hell yes!! I am so fucking happy for you" and she means it.